Free TikTok Shop Profit Calculator

Enter one campaign. See unit profit, campaign profit, and whether to stop, revise, or scale.

Enter your campaign numbers

Use conservative estimates if you do not know the exact number yet. Results update automatically.

Unit inputs What happens on one order?

What does the customer pay?Product price before coupons or discounts.

What does the product cost you?Your cost for one unit.

Platform / transaction feeEstimated fee percentage on the sale.

Creator commissionPercentage paid to the creator or affiliate.

Average coupon or discountDollars taken off each order.

Shipping you coverSeller-paid shipping or subsidy per unit.

Packaging / handlingPackaging, inserts, prep, and handling per unit.

Return / refund allowanceEstimated percentage of sales you may lose.

Ad spend per unitOptional campaign media cost allocation.

Campaign inputs What must the campaign achieve?

Free sample costTotal cost of samples sent for this campaign.

Expected units soldHow many units you expect this campaign to sell.

Target profitHow much profit you want this campaign to make.

Unit margin is thin

Each order is profitable, but there is not much room for fee changes, returns, discounts, or higher creator commission.

Watchlist

ShopLedger Analysis Revise before scaling. Test a lower commission or tighter discount and compare break-even units.

Returns, discounts, and creator commission could quickly turn this campaign negative.

Unit Economics

Revenue / unit$29.99

Cost / unit$26.20

Profit / unit$3.79

Unit margin12.7%

Unit profit margin gauge 12.7% unit margin

0% 10% 20% 30% 40%+

Cost leakage detail $26.20 cost / unit

Customer pays$29.99

Product cost$0

Creator commission$0

Fees$0

Shipping + returns + ads$0

Estimated profit$0

Campaign Economics

Target profit check You need 266 units to hit your target profit.

Target profit$1,000

Campaign profit$446

Campaign margin12.4%

Target profit gap$554 short

Campaign profit bridge	Amount
Gross sales	$3,599
Product cost	-$870
Creator commission	-$720
Platform / transaction fees	-$288
Coupons / discounts	-$480
Shipping, handling, and ads	-$570
Return / refund allowance	-$216
Sample cost	-$9
Calculated net profit	$446
Target profit	$1,000
Delta vs. target profit	-$554

Want more tools like this?

Join the ShopLedger beta list to help shape what gets built next. We are using seller feedback to decide which margin-planning problems are worth solving beyond the free calculator.

Join the Beta

ShopLedger is an educational planning prototype. Results are estimates based on user-entered assumptions. It is not affiliated with TikTok or TikTok Shop and is not legal, tax, accounting, financial, investment, or compliance advice.